The Cook County Department of Public Health launched a new #MASKUP Cook County campaign targetting young adults, ages 20 to 29, to make a difference in the fight against COVID-19 in suburban Cook County.
Over the spring and summer, cases went up 250% among young adults - the largest growth among any age group. Many cases were the result of travel, parties, and other social gatherings where physical distancing and masking guidance may not have been followed.
“Wear it. Don’t spread it. Change starts with you.” and “Do your part. #MASKUP and back up.”
The #MASKUP Cook County campaign aims to raise awareness that people can be asymptomatic or pre-symptomatic and still spread COVID-19 without knowing it.
#MaskUp also aims to educate young adults that masks must be worn over the nose and mouth to highly effective.
“The 3 W’s: Wear a mask. Watch your distance. Wash your hands.”
#MASKUP Cook County social media ads will run in English and Spanish throughout suburban Cook County on YouTube, Instagram, and Snapchat during September. Posters and community billboards will be placed in barber and beauty shops, gas stations, corner stores, and other public places in communities most affected by COVID-19, where case counts have been highest and the disease burden the heaviest, including Bellwood, Blue Island, Burnham, Cicero, Melrose Park, Park Forest, Des Plaines, Maywood, Palos Hills, Palos Heights, and Markham.